Holy Maloney!

Can baby say, "Epic fail"?

With this Heather Maloney campaign, I started off getting surprisingly little interest, finding in the process that tech snafus had ruined the formatting of my press release and may have thus sabotaged my efforts. Bloody but unbowed, I sent out a corrected press release and gained a tad more traction. Still not getting enough interest, I contacted friends of mine outside of the media who had shown an interest in Heather, hoping they'd come to the show and/or help spread the word. I gained a little more traction. One week before the show, I sent out a reminder to my media contacts and got an offer for an interview. Now we were cooking! But when I asked Heather's manager if she was available for the interview, he wrote back not only that she was unavailable, but that....

HER SHOW HAD BEEN POSTPONED INDEFINITELY!

That's right, Heather's show this Thursday at Roosevelt's is NOT HAPPENING until God knows when.

Leading me, of course, to have to send out retractions and make amends with everyone who had expressed an interest.

Remind me, why do I want to stay in this line of work?

Heather Maloney press release

This Heather Maloney campaign is one of my more formal ones, so I've decided to write a proper press release:

On her second album, Time and Pocket Change, Massachusetts-based singer/songwriter Heather Maloney continues to explore a broad musical palette while retaining a strong basis in country-tinged folk. Whether whispering, lilting, or soaring, her vocals always deliver honest emotion without needless theatrics. As The Times of Trenton put it, "Her songs are personal. Her passion is contagious. Her lyrics go beyond surface level and penetrate the core of humanity that we all try so hard to embrace, yet at the same time, ignore."

Heather has been gradually establishing a presence in the Philly area, having already played at MilkBoy, Burlap and Bean, PSALM Salon, and Upstairs at World Cafe Live Philadelphia. After performing at the Philly Rising Open Mic, she won both Weekly and Monthly Standout Performer, earning her a spot in the yearly best-of showcase and competition to be held in 2012. Her next Philly show will take place on July 21st as part of the new music series in Room VII at Roosevelt's, located on the corner of 23rd and Walnut Streets. Show details to come.

To listen to Heather's music, please visit: http://heathermaloney.bandcamp.com

And for general information: http://www.heathermaloney.com

If you have any questions, feel free to ask.

Presenting Heather Maloney! But first...

Yes, I've got a new client! But first, let me say that The Warm Guns campaign was more of a success than I can represent through mere examples of publicity. Cheesy as this may sound, PR is not just a promotion business -- it's a people business. And when all was said and done, not only did I promote The Warm Guns, but I hooked them up with people who were highly impressed by them, really came through for them, and may open up exciting new doors for them in the near future. Sometimes, I just love this line of work!

Now, as for my new client, I am happy to announce that I will be promoting the Massachusetts-based Heather Maloney in Philadelphia. Heather is a singer/songwriter who explores an ever-expanding range of styles while retaining a strong basis in folk and country. If you want to listen to either or both of her two albums:

http://heathermaloney.bandcamp.com/

and for general information:

http://www.heathermaloney.com/

And wouldn't ya know it, like The Warm Guns, she's playing in Room VII at Roosevelt's! Roosevelt's at 23rd and Walnut Streets in Philadelphia, of course, on July 21st. Show details to come.

And I may have yet another new client to announce soon, but as always, mum's the word until the deal is sealed.

The Warm Guns - Volta Reminder and Rebroadcast

Remember that the Volta Radio interview is coming up at 3 PM. Listen at http://www.voltaradio.com, and if you miss it now, it will be rebroadcast on Tuesday, July 5th at Cindy's usual time, 7:30 PM Eastern Time!

Come on out to Roosevelt's at 23rd & Walnut tonight. The Warm Guns are on at 10. Nordic Chinnuts open the show at 9. It all happens in Room VII.

I have an exciting new project on the horizon, which I will announce in the coming days!

The Warm Guns - A Public Relations Mystery

I don't know who's responsible for this. I submitted the show info to Philadelphia Weekly, but this is not quite what I submitted. I'm trying to find out who's behind this, but whatever the answer may be, this is nice:

http://www.philadelphiaweekly.com/events/122898536.html

Remember to see The Warm Guns this coming Wednesday, and tune in to Volta Radio before you do! (See my previous blog entry if that last sentence doesn't make sense to you.)

In other news, I may or may not be doing Philly promo for one or two other out-of-town acts in the very near future. Either I've found an exciting new direction or this field really is pushing me out. I should know soon.

The Warm Guns on Volta Radio!

Remember how last May, you heard The Josh and Pete Band, Bad Apples, and The Escape on Volta Radio? And how Cindy did an awesome job of interviewing these bands and spotlighting their music? Well...

The Warm Guns are getting the Volta treatment!

Tune in on Wednesday, June 22nd for a special 3 PM show! http://www.voltaradio.com

And remember to see The Warm Guns in person that night at Roosevelt's, 23rd and Walnut Streets here in Philadelphia. It's part of the new music series in Roosie's Room VII. 8 PM!

Happiness is The Warm Guns!

The Warm Guns are an indie roots-rock band from Austin, Texas who are currently touring in support of their brand-new debut album, Something In The Night. The band is fronted by singer/songwriter Ricky Stein, who previously recorded and toured under his own name. I am promoting The Warm Guns in Philadelphia to coincide with an intimate show they will be doing in Room VII at Roosevelt's, 23rd and Walnut Streets here in Philly, on June 22nd. Show details to come, but meanwhile, check out The Warm Guns:

http://www.reverbnation.com/thewarmguns

and check out Ricky Stein's previous work:

http://www.reverbnation.com/rickystein

And remember: don't mess with Texas!

It's over for now.

Well, folks, the unthinkable has happened: I am on an indefinite hiatus as The Josh and Pete Band's publicist. There's no need to go into the details here and now except to say that it's a simple matter of economics and logistics. In other words, nothing personal -- just business.

But let me be quite frank. If you've been following this blog, you know that I've been on a decline as a music publicist since last July. And if you want to know more about that, look at previous blog entries.

I like this field, but I also realize that it's pushing me out. I need to move on. That doesn't necessarily mean I'm leaving this field entirely; it just means I need to go into something else now.

That said: STAY TUNED! I still have at least one project left as a music publicist! I will be making the formal announcement later this week.

A new project is coming....

It does not pertain to The Josh and Pete Band. Or anyone I've previously worked with.

It does not pertain to a Philly artist or band.

It does pertain to the Philly market.

It requires me not to mess with Texas.

It will officially get underway in late May. You'll get the details then.

I'm back, they're gone.

My "necessary hiatus" is no longer necessary -- therefore, it's over. PR for The Josh and Pete Band will probably remain in housekeeping mode until June, however. That is to say, I've returned to my post as their publicist and will keep looking out for them in that capacity, but I probably won't be running any new campaigns or writing new press releases until the recording sessions for their first album have commenced. I do have some intriguing potential leads for new clients and projects, but nothing official just yet. Still, it feels good to be out of my hiatus.

But for every new beginning, there is an ending.....right? Well, maybe not, but in case you haven't heard the news --

(brace yourself)

Downtown Harvest broke up.

(GASP!)

I know, it sucks. One of my favorite bands, and the first act I ever represented as a publicist, and now it's all just a memory.

On the plus side, at least they broke up while they were still good.

Check below if you came here looking for in-depth info about my PR work. Thanks.